Adidas Smoking Campaign Essay Example for Free

Adidas Smoking Campaign Essay Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo, which includes their motto â€Å"impossible is nothing†. As one of the largest suppliers of athletic gear, Adidas looks to not only promote greater advantages in sports recreation, but also in good health. The communicator in the ad is the company Adidas, the primary audience would be smokers out there, but this message also applies to all athletes and athletic individuals. The message and purpose of the ad includes the fact that people who are smoking always have the option to quit, and as their motto implies, â€Å"impossible is nothing†. Normally, their motto is attributed to the fact that it is not impossible to try new things and go new depths in sports, and in this case it is saying that it is not impossible to quit smoking. Indeed, Adidas argues a valid point, sending a positive message to society, and one should strive to spread a similar message. Accordingly, the ad campaign utilizes a series of rhetorical strategies to successfully grasp the reader’s attention. These rhetorical strategies involved in the ad are what make it a powerful message. Primarily, the visual representation is setup to make the message really clear. The ad brushes upon the pathos aspect of rhetoric to grab the viewer’s attention. Making a statement such as â€Å"impossible is nothing† and displaying the butt ends of lit out three cigarettes with one cigarette three quarters of the way lit finished, to the second that is almost finished to the filter, and the third that is finish all the way. See more: Old Age Problem essay This is done purposely as practically everyone recognizes the Adidas logo, and can instantly perceive the message behind the ad. The ethos, or the aspect of credibility in this ad lies in the fact that Adidas is a big brand name, its products are widely purchased all over the world and its motto is recognized globally. In this respect, the audience witnesses two different ideas being presented to them at the same time: the symbolism behind the Adidas logo that allows the viewer to conjure the image of sports, and the lit out cigarette butts in association with their motto, which make it quite clear that this is an anti-smoking campaign. Their message as a sports team is the fact that â€Å"impossible is nothing†, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible. Surely, quitting smoking is most certainly possible and there are many living examples of them today. For instance, my interview with Michael Dempster, a sophomore at Drexel University proves that it is in fact quite possible to quit smoking. Michael mentioned that ever since he got involved with the different sports programs offered at Drexel, such as intramural basketball and the gym that is available for convenient hours during the day and night, he was smoking less and less until the habit completely left him. It is inspiring and appropriate in the sense that Michael’s story applies to the topic of sports and athletics and how there is an inverse correlation between sports and smoking. One promotes good health while the other mars it. Michael mentions â€Å"it felt pretty good to lay off the smoking, and getting involved in an active lifestyle† (Dempster). He adds that â€Å"smoking always made (him) feel short of breath† while a good day’s workout â€Å"helped (him) breath more smoothly† (Dempster). From the perspective of blogger Zoe Colton, the viewers of the ad â€Å"see the cigarette butts in stages†, and implies that â€Å"quitting smoking is a process and should not be all at once† (Colton). Colton also feels that the Adidas Company â€Å"promotes healthy image of athletic gear† and that they â€Å"care about the health of the customers†. She also mentions how the ad is revealing how it not only â€Å"promotes a smoke-f ree lifestyle† but it also shows how â€Å"health equals power† (Colton). Furthermore, there have been many researches done and papers written regarding the very topic of smoking. According to Terri Pettinger, a researcher in the field of health studies at the Alliant International University, â€Å"Cigarette smoking is the leading preventable cause of death in the world† (Pettinger). Not only is this a ubiquitous fact, but it is the one of most commonly ignored health warnings in today’s society. It is due to these reasons that the audience is being reminded by companies such as Adidas that there are always better alternatives, such as sports. Adidas is known for being a global promoter of health, and often reveal studies that reveal how sports can lead to an increase in one’s lifespan. Quite interestingly, Pettinger mentions â€Å"smoking accounts for an average reduction in lifespan of 13.2 years† (Pettinger). There are many people out there that have stopped smoking due to a variety of reasons, including societal issues such as second hand smoke which is harmful to the community, and also one’s family if the habit is common inside households. Of the numerous reasons for people to stop smoking, one’s own health remains the primary reason for most, and should be a consideration. Adidas touches upon the heart of this issue, by making it personal for the individual viewer, and treating the advert as if it were one of its new sports releases such a shoe or a ball. Just as a new brand name shoe speaks individually to the viewer, and assures him/her that they must own a pair of them, the message of quitting smoking speaks in the same manner. Works Cited Dempster, Michael. Personal interview. 10 Jan. 2013. My Interview with former smoker Michael Dempster, who explains how he got out of the habit of smoking Colton, Zoe. Quit Smoking. Get Healthy. Adidas? Notes from Zoe. Zoe Colton, 10 Apr. 2012. Web. 22 Jan. 2013. Pittenger, Terri. â€Å"Hostility and Smoking† Alliant International University, Nov. 2011. Dissertation. 30 Jan. 2013.

Motion Sickness Essay -- Biology Essays Research Papers

Motion Sickness Ever felt carsick, airsick or seasick? Motion sickness is the most common medical problem associated with travel. As a child I was always told that "it was in my head," that if I wanted to, I could make it go away. I was made to believe that motion sickness was a psychological problem. To certain extend it is true that it is in my head, but it is not a psychological defect, but rather, a disorder that occurs when conflicting sensory information is sent to the brain. This mild and self-treatable disorder can affect anyone, but recent studies seem to imply that motion sickness may affect certain groups of people more than others. This paper will discuss the causes of motion sickness and will question the genetic and racial implications as contributing factors. The anatomy of balance Balance is maintained by a complex interaction of sensory parts of our body. The first are the inner ears, which monitor the directions of motion (such as side to side, back to front, up and down, and turning). Some people may feel dizzy without having to be spinning or turning. This dizziness is sometimes caused by an inner ear problem. Changes of fluids in the semicircular canals of the inner ear are one of the attributing factors of motion sickness. (1). Second, the eyes monitor where the body is in space and also the direction in which the motion is taking place. Third, the skin pressure receptors (joints and spine) send messages to the brain to inform what part of the body is down and touching the ground. Lastly, the muscle and joint sensory receptors are in charge of informing the brain which parts of the body are in motion. Through the interaction of all these parts, the central nervous system (the brain and the spinal c... ...should therefore, not be used or imply that motion sickness is part of one's self identity. It is true that some individuals are naturally prone to motion sickness since childhood (including myself), but this should not be because one is Latino or African-American. In fact, I dismiss the notion that race has anything to with one having motion sickness. Perhaps, it would've been better to investigate the environment and conditions of where people are located; there may be risk factors related to one's location in a geographical space. References 1)What Causes Motion Sickness http://www.bcrescue.org/carsickness.html 2)Dizziness and Motion Sickness http://www.entnet.org/healthinfo/balance/dizziness.cfm?o=0 3)What's Motion Sickness http://community.healthgate.com/ 4)What Causes Motion Sickness http://www.motion-sickness.net/aboutms2.htm<br>

Abyssal Zone

Abyssal Zone Steven Jevan 10. 2 Located deeper than 2000 meters underneath the ocean surface, lies a biome that we have barely seen and realize. This unbelievable and incredible biome is called the abyssal zone. With a depth reaching down to 6000 meters, it is impossible to inhabit this biome. Conversely, certain organisms have managed to keep their survival in this very biome through particular processes. Initially, the abyssal zone and the living organisms inside it, suffers the extreme conditions. The word â€Å"abyss† is taken from a Greek word, which means â€Å"bottomless sea†. The abyssal zone itself is located between 2000 and 6000 meters underneath the ocean surface. It is located under the bathyal zone and above the hadal zone. In this depth, sunlight is unable to penetrate through. Therefore, this zone is filled with complete and perpetual darkness. At the same time, in a location this deep, the pressure is unbearable to humans. It is written that, â€Å"Because water pressure increases one atmosphere every 33 feet in depth, animals in the abyssal zone must be able to withstand tremendous amounts of pressure. † (Abyssal). Therefore, animals must be able to withstand up to 11,000 psi. It is incredible how certain organisms are able to survive in this depth, since this amount of pressure would crush a human immediately. Moreover, since the depth oh this biome is extremely deep, the temperature varies from 0 to 4 degrees Celsius. In addition to that, the salinity of the water in the abyssal zone range between 34. 6 and 35. 0 parts per thousand. We do no realize it, but the abyssal zone covers 60% of the earth and 83% of the oceans. So with these abiotic factors and harsh conditions mentioned, we tend to ask the question, â€Å"How is it possible for organisms to inhabit this biome? † As mentioned before, it is almost impossible for organisms to inhabit this biome, but through particular process, it is possible. Generally speaking, fish that lives near the bottom of a sea is categorized as demersal fish. However, demersal fishes are then divided again into two types based on their habitat, coastal and deep-water. As you can see, the fish th at lives in the abyssal zone are categorized as deep-water demersal fish. Examples of these fishes are the: deep-water angler fish, giant grenadier, giant squid, viper fish, etc. There are two ways in which organisms can survive in this biome. First of all, the predators could find their prey. In the abyssal zone, it is extremely dark. However, some fish posses a luminous object to act as bait. For instance, the deep-water angler fish owns a luminous object in its spine. Since the biome is extremely dark, the only luminous object will attract the other fish’s attention. The second way to survive this biome is through the process of chemosynthesis, rather than photosynthesis. Chemosynthesis is a process in which carbon molecules and nutrients are converted into organic materials using the oxidation of inorganic molecules. Rather than using sunlight as the source of energy, chemosynthesis uses the oxidation of inorganic molecules as the source of energy. In the abyssal zone, there is a steady and much higher concentration of nutrient salts of nitrogen, phosphorus, and silica compared in the waters above. Britannica states that, â€Å"This is because abyssal and hadal waters are the reservoir for the salts from decomposed biological materials that settle downward from upper zones, and the lack of sunlight prevents their uptake by photosynthesis. (Abyssal Zone). Also, there is a special term given to the leftovers of animals, plants, and non-living matters that drift down to the lower zones of the ocean, it is called marine snow. In the abyssal zone, the primary producers are bacteria. These bacteria can also be referred as chemotrophs, or chemosynthetic autotrophs. Therefore, the process of chemosynthesis plays a vital role in the survival of those organisms in the abyssal zone. I have to admit that th e abyssal zone is a remarkable and incredible biome in this earth. Under those harsh and extreme circumstances, the abyssal zone is able to maintain its own organism richness. I find it very hard to believe, but it is what exists in this world. Based on research, the abyssal zone is relatively safe from the harmful effects in the upper part of the earth. The abyssal zone is located so deep and shallow under the ocean surface that it is not affected by the problems associated in the ocean surface. In the long run, certain organisms have managed to keep their survival in this very biome through particular processes. The abyssal zone, which is almost inhospitable, turns out to be a habitat for certain organisms. I must say that this biome is phenomenal and implausible. Works Cited †¢ Abyssal. Web. 1 Sept. 2009. . †¢ Abyssal Zone. Wikipedia. Web. 1 Sept. 2009. . †¢ Abyssal zone. Britannica. Web. 2 Sept. 2009. . †¢ Autotroph. Web. 2 Sept. 2009. . †¢ Chemosynthesis. Wikipedia. Web. 1 Sept. 2009. . †¢ Chemosynthesis. Web. 2 Sept. 2009. . †¢ Demersal fish. Wikipedia. Web. 2 Sept. 2009. . †¢ Marine Snow. Web. 2 Sept. 2009. . †¢ Pelagic fish. Wikipedia. Web. 2 Sept. 2009. . †¢ What is Chemosynthesis? Web. 2 Sept. 2009. .

The Success Of The Geico Advertisement Campaign - 983 Words

Advertising Strategy In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico s Spy commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It s what you do (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement. Success of Campaign The Geico Spy advertisement campaign first aired on December 28, 2015. This commercial was a hit from the very beginning. The commercial used mothers calling at the wrong time as a familiarity to most. They contrasted this with the James Bond type character being in the worst situation possible when his mother calls. Of course, the topic would be another familiar situation for most, where the mother is discussing something regarding their father doing something they disagree with, most likely just bored and wanting to talk. Moms call a lot, says agency creative director Sean Riley. I think most people would seeShow MoreRelatedThe Effect of Advertisements and Commericals on Television1132 Words   |  5 PagesAdvertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. 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